"Whether B2B or B2C...good marketing essentials are the same. We all are emotional beings looking for relevance, context, and connection.” 
– Beth Comstock

VIDEO PORTFOLIO
Creating Authentic Brand Experiences
 
A Sample of My Work:

Video compiled from Kenwood Towne Centre, Alliance Institute for Integrative Medicine, Drake Center's Bridgeway Pointe (UC Health), and the Esquire, Mariemont, and Kenwood Theatres.

EVENT MANAGEMENT AND PROMOTION: In today's .com world, people long for a sense of belonging and community. I create memorable experiences. For instance, as I developed movie events—whether a filmmaker Q&A, Sing-Along, or Interactive Cult Classic—I first envisioned the audience, with this goal in mind:

"There are no strangers here; only friends you haven't yet met." - William Butler Yeats

Results? Attendees became connected and each event took on a life of its own. The events increasingly sold-out, word-of-mouth spread, and the cycle continued. And in some cases, rather than seeking media attention, the media reached out to us. See examples (links) below: 

• CityBeat FEATURE STORY: "Lights, Camera, Live-Action": Shows how the event series I created helped the Esquire Theatre keep its edge.

• Cincinnati Enquirer FEATURE STORY: Depicts one of the unusual ways I gained attention for A HARD DAY'S NIGHT Sing-Along Series.

PR/Media Relations for
The 2016 Midwest Black Family Reunion

I coordinated the 2016 local/regional/national PR for this important event. 
See results below:

Published:

Guy Kawasaki, author/speaker and original Chief Evangelist for Apple, featured a story I wrote to sum up the final page of his New York Times best-selling book. 
See link: Enchantment. 

THE SIMPLE THINGS Campaign,
Kenwood Towne Centre:

While I was with Kenwood, the shopping mall wasn't just a building. It was thought of as a caring place that made a difference in Cincinnati—for the Arts, schools, and local nonprofits. In addition to the excellent retail mix, this helped boost customer loyalty, and the center became one of the highest-performing malls in the country.

We were known throughout the industry for our inspiring ad campaigns and events. And being ahead of our time. For this campaign, I collaborated with KCD Multidisciplined Creative Source to create a TV spot involving Cincinnati's Anderson Ferry—based on my favorite quote. Although it was filmed years ago, its relevancy is timeless. 

To go along with the nostalgic feel, KCD produced this ad with a spring-wound Bolex camera. Brilliant!